Influencer Media Kit Builder

What to put in an influencer media kit

A media kit is your creator resume: one page that tells a brand who you are, who listens to you and what it costs to work together. Brand managers often review dozens of creators for a single campaign, so the best kits answer the obvious questions in under 30 seconds. This builder includes every section brands look for:

• Who you are. Name, handle, niche and a two-sentence bio focused on what your audience gets from you.
• Reach. Followers per platform, average engagement rate and monthly views or reach. Use real, recent numbers; brands check.
• Audience. Top age group, gender split and top countries. This is often the deciding factor, because brands buy audiences, not follower counts.
• Services and rates. A short menu of deliverables with starting prices. Listing rates filters out low-budget enquiries and speeds up deals.
• Social proof. Brands you have worked with, even gifted collaborations.
• Contact. One clear email address.

How to use the builder

Start with the example and overwrite it with your own details. The preview updates on every keystroke, and your draft is saved in this browser, so you can close the tab and come back later. Pick an accent colour that matches your profile aesthetic. When you are happy, click Print / Save as PDF: only the kit is printed, at full width, ready to attach to an email.

Not sure what to charge? Get a starting range from the influencer earnings calculator, and calculate your exact engagement with the engagement rate calculator. For a deeper guide, including design tips and what to leave out, read how to make an influencer media kit.

What to leave out

Keep the kit to one page. Skip long life stories, every brand you have ever tagged, and vanity metrics like total lifetime likes. If a number does not help a brand decide, it is noise. And never inflate stats: brands can see your real numbers in seconds with third-party tools, and one mismatch can cost you the deal.

Media kit tips that win more deals

• Update it monthly. Stale numbers are the most common media kit mistake.
• Lead with your strongest stat. If your engagement is high, put it first. If your audience is unusually targeted, lead with that.
• Tailor for big pitches. Duplicate the kit and swap in the most relevant past brands and services for each campaign.
• Send it with a pitch, not instead of one. Pair it with a personalised email from the influencer email generator.