An influencer media kit is a one or two-page document that tells a brand everything it needs to decide whether to work with you. Think of it as a resume for creators: who you are, who listens to you, how engaged they are, what you have achieved and how to book you. A strong media kit shortens the back-and-forth, makes you look professional and lets you anchor the price conversation.
Below is exactly what to include, how brand managers read it, and an example layout you can copy. When you are ready, the free Monetizing Influencers media kit builder turns your stats into a printable kit.
What a great media kit looks like
Here is the shape of a clean, one-page kit. Everything important is visible in a few seconds.
Audience
Women 25-34
United States
United Kingdom
Past partners
- Luggage brand · 3 Reels
- Travel insurance · ongoing
- Packing cubes · affiliate
Packages
- 1 Reel + 3 Stories
- TikTok + Reel bundle
- Monthly ambassador
hello@example.com
Illustrative example with made-up numbers.
The 8 sections every media kit needs
The numbers brands actually check
Brand managers skim. These are the figures they look for first, roughly in this order:
| Metric | Why it matters | How to present it |
|---|---|---|
| Average views / reach | Shows how many people will actually see the content | Average of your last 10-15 posts, not your best one |
| Engagement rate | Proves the audience is real and paying attention | Interactions ÷ followers (or reach) × 100 |
| Audience location | Brands can only sell where they ship | Top 3 countries with percentages |
| Age and gender | Matches their target customer | Largest age band and gender split |
| Past results | Predicts how their campaign will perform | One headline number per partnership |
| Follower count | Sets your tier | Rounded per platform, kept current |
Work out your engagement rate with the engagement rate calculator before you publish it. Brands can calculate it themselves, so accuracy builds trust.
Never inflate numbers. Brands increasingly ask for analytics screenshots or use third-party tools to verify. Honest numbers with strong engagement beat big numbers that do not hold up.
Media kit tips by creator size
Nano (1K-10K)
Lead with engagement rate, community and niche authority. Show comments and DMs that prove your audience trusts you. Offer UGC as a service too.
Micro (10K-100K)
Highlight average views, audience demographics and two or three past results. Add clear packages so brands can book quickly.
Mid-tier and up
Focus on case studies, multi-platform reach and premium options like ambassadorships, usage rights and whitelisting.
Whatever your size, tailor the kit slightly for each pitch. If you are pitching a skincare brand, put your skincare content examples and results first. A small edit makes a generic kit feel custom.
Common media kit mistakes
- Leading with follower count only. Brands care more about views, engagement and audience fit.
- Outdated stats. A kit showing numbers from last year undersells you and raises doubts.
- No audience data. Without location and age, a brand cannot tell whether your followers are its customers.
- Too much text. Paragraphs about your life story push the important numbers out of view.
- No call to action. Always end with how to book you and who to email.
- Unreadable design. Light grey text on pastel backgrounds looks pretty and reads badly. Prioritise contrast.
Should you put rates in your media kit?
It depends on your goal. Including a starting rate ("Packages from $400") filters out brands with no budget and anchors the negotiation. Leaving rates out lets you quote per campaign. A popular middle ground: list packages without prices in the kit and send a separate rate card when a brand asks. Use our influencer rate guide to set those numbers.
Design tips that make you look premium
- One page if you can, two at most. Brand managers read dozens of kits a week.
- Use your brand colours and fonts so the kit feels like your content.
- Big numbers, small words. Stats should be the largest text after your name.
- High-quality images that show your style, not random selfies.
- Export as PDF and keep a web version on your site for a shareable link.
- Name the file well: "YourName-Media-Kit-2026.pdf".
Keep it current
An out-of-date media kit costs you money because it undersells your growth. Refresh your stats monthly or quarterly, swap in your newest partnership results and update demographics whenever your audience shifts. A dated footer ("Stats as of October 2026") shows brands the numbers are fresh.
How to send your media kit
Attach the PDF, or better, link to it, when you pitch a brand or reply to an inquiry. Mention one highlight in the email body so they have a reason to open it: "My last skincare partnership drove 1,100 link clicks in 48 hours; full results are in my media kit." For pitch wording, see our guides on getting brand deals and writing outreach emails.
A personal website makes this even easier: a "Work with me" page holds your kit, rates and contact form permanently. That is one of the first pages we build in our web design for influencers package.